Creating a unified voice to reach UBC Arts students.
During my time with UBC’s Faculty of Arts, I helped to create a consistent voice and visual approach to Arts student recruitment. From collateral to key campaigns and promotional items, I streamlined our messaging and creative to reach students with clarity and confidence.
Role: Creative direction, strategy, content development
Design: Emma Novotny, Jacob Pryce
University of British Columbia, 2019
We had some basic building blocks to draw from for our marketing and communications materials: the Arts purple, student-focused imagery and photography, and UBC’s brand guidelines for typography. Using these pieces together in consistent ways helped us to achieve a more engaging and impactful faculty identity that both resonated with our audience and aligned with the university’s brand standards.
