Giving financial support to students in need.
The CapU Cares Student fund was created to reassure students that, during a time of great uncertainty, the university community truly cares about them. The fund provided support to help address financial barriers that may have been created for students as a result of the COVID-19 pandemic.
Role: Campaign strategy, creative direction
Video production: Taehoon Kim; Animation: Trevor Jacobson; Design: Rommel Cabanal; Copywriting: Niki Hope, Kirk Pedersen; Media: Ollo Metrics
Capilano University, 2020
With a limited budget and timeline, we created a digital campaign and animated video, with goals to increase affinity with new students, encourage retention, raise the university’s profile, and create awareness of other forms of financial support. We crafted a series of targeted email campaigns, a landing page and homepage feature, organic social media posts, and donor thank you video to round out the campaign.
